Once upon a time, I was living in London, had a fun job in the city, loads of wonderful friends and a hectic and crazy lifestyle. One day, I decided to drop all that and come to HEC in Montreal (Canada) to spend a year to study a MBA. What happened next? Read on....

Friday, September 03, 2004

Ikea marketing strength killed 3 shoppers

Wow! I'm stunned by this news: News: "Saudi bargain-hunters killed in Ikea stampede". The 50 first shoppers at Ikea were meant to receive a $150 gift voucher and... 20 000 people showed up! It's the first I hear that people get killed due to the efficiency of a marketing campaign. That's awful.

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