Once upon a time, I was living in London, had a fun job in the city, loads of wonderful friends and a hectic and crazy lifestyle. One day, I decided to drop all that and come to HEC in Montreal (Canada) to spend a year to study a MBA. What happened next? Read on....

Saturday, November 15, 2003

Fly to shop...

Tickets to fly to Ikea sell out in three minutes Tickets for a plane charted by Ikea to take customers in remote northern Norway to its store in the south of the country has sold out in three minutes. Ikea took the step after 6,000 residents of the northern towns signed a petition asking Ikea to build a store in northern Norway.'
What a brilliant idea but I can't believe how desesparate are these customers to shop at Ikea. When is Mc Donalds going to arrange flights too???

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